"Shitty flow" is real, and most people are drowning in it | Brad Stulberg: Full Interview

"Shitty flow" is real, and most people are drowning in it | Brad Stulberg: Full Interview

🎙 Brad Stulberg 👥 8.9M 📅 April 17, 2026 ⏱ 52 min 👁 78K 📄 expert opinion 🧭 2026-08-06
Available in: English (current) Français

Keywords

excellencevaluesmasteryflowburnout

Summary

In this interview, Brad Stulberg, author of ‘The Way of Excellence’, discusses the true nature of excellence, distinguishing it from common imposters like optimization and perfectionism. He defines excellence as involved engagement in something worthwhile that aligns with your values. He explains the biological drive behind our need to improve, referencing homeostatic upregulation and situated cognition. Stulberg outlines the four phases of competence, from unconscious incompetence to unconscious competence, and emphasizes the importance of values in guiding goal-setting. He identifies six barriers to excellence, including dysevolution, optimization culture, ‘shitty flow’, zombie burnout, the happiness industrial complex, and treating excellence as a standard. Finally, he presents three key factors for pursuing excellence: setting the right goals, consistency over intensity, and patience through plateaus. The interview provides a holistic perspective on achieving genuine excellence in a distracted world.

136 words

Critical Evaluation

The interview offers a compelling and well-articulated perspective on excellence, grounded in a blend of evolutionary biology, psychology, and philosophy. Stulberg’s central thesis—that excellence is not about achievement but about the person you become—is both insightful and actionable. He effectively deconstructs common misconceptions, such as the equation of excellence with optimization or perfectionism, and provides a clear framework for understanding the process of mastery. The discussion of ‘shitty flow’ is particularly valuable, as it highlights the danger of passive consumption and the importance of active engagement. The references to established thinkers like Robert Pirsig, Richard Sennett, and Daniel Lieberman lend credibility to his arguments. However, the interview is primarily opinion-based, and while Stulberg mentions scientific concepts like homeostatic upregulation, he does not provide empirical evidence to support his claims. The lack of concrete data or case studies may leave some viewers wanting more substantiation. Additionally, the interview could have benefited from a more critical examination of potential counterarguments or limitations of his framework. Despite these minor shortcomings, the content is intellectually stimulating and offers practical advice for anyone seeking to pursue excellence in a meaningful way. The structure is clear, and the pacing is engaging, making complex ideas accessible without oversimplifying them. Overall, this is a high-quality interview that provides valuable insights into the psychology of excellence.

217 words

Title / Content Match

The title accurately reflects the central theme of the interview, focusing on the concept of 'shitty flow' as a barrier to excellence.

Quality & Reliability

8/10

The interview is based on the author's book and draws on established concepts from evolutionary biology, psychology, and philosophy. The arguments are coherent and reference credible sources (e.g., Robert Pirsig, Richard Sennett, Daniel Lieberman). However, it is primarily an expert opinion with limited empirical data presented.

Chapters

Cited Sources

Concurring Sources

  • The Way of Excellence (book) — Stulberg's book expands on the ideas presented in the interview.
  • Zen and the Art of Motorcycle Maintenance — Pirsig's concept of Quality is referenced as foundational to Stulberg's argument.
  • The Craftsman — Richard Sennett's work on craftsmanship and situated cognition.

Dissenting Sources

  • Critique of 'excellence' as a concept — Some scholars argue that the pursuit of excellence can be elitist or exclusionary, which is not addressed in the interview.

Contribution & Novelties

The interview provides a fresh perspective on excellence by integrating evolutionary biology, psychology, and philosophy. It introduces the concept of ‘shitty flow’ as a barrier, which is a novel way to describe the passive consumption that masquerades as engagement. The emphasis on values as the foundation of excellence offers a practical framework for individuals to align their goals with their core beliefs.

Pour aller plus loin :

  • Homeostatic upregulation — This concept underpins the biological drive toward flourishing.
  • Situated cognition — Richard Sennett’s idea that thinking is not just in the head but distributed across the body and environment.
  • Flow (psychology) — Mihaly Csikszentmihalyi’s concept of optimal experience, which Stulberg distinguishes from excellence.

113 words

Radar Profile

The radar profile shows high scores in information quantity and quality, with a moderate technical level. This indicates a content-rich interview that is accessible to a general audience while still providing depth. The reliability score is also high, reflecting the credibility of the speaker and the use of established concepts.

Reliability 8/10

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