Andrea Pinotti — Augmented Images (ULiège)

Andrea Pinotti — Augmented Images (ULiège)

🎙 Andrea Pinotti 👥 178 📅 October 15, 2022 ⏱ 37 min 👁 39 📄 expert opinion 🧭 2026-10-09
Available in: English (current) Français

Keywords

immersionemersiontelepresencebilocationholograms

Summary

Andrea Pinotti, professor of aesthetics at the University of Milan, presents his ongoing ERC project on environmental images, focusing on the polarity between ‘here’ and ’there’ in digital environments. He contrasts augmented reality (AR), where digital objects emerge into the user’s physical space (emersion), with virtual reality (VR), where the user is transported into a synthetic world (immersion). He uses examples like IKEA’s AR catalog and the VR ‘walk the plank’ experience to illustrate a cognitive and perceptual conflict between one’s actual location and the perceived environment. Pinotti traces the philosophical underpinnings of this polarity through phenomenology, citing Merleau-Ponty and Husserl, and connects it to historical concepts like bilocation in religious miracles and Minsky’s 1980 essay on telepresence. He discusses holographic technologies in politics and entertainment, and concludes with an analysis of a VR artwork from his ERC project, ‘The Italian Job,’ which allows viewers to experience another person’s bodily perspective while simultaneously exploring unseen aspects of the environment. The talk invites a rethinking of embodied presence in the context of emerging digital technologies.

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Critical Evaluation

Value of the Information & Strength of the Argument

The speech offers a rich conceptual framework for understanding how AR and VR challenge traditional notions of self-location and embodied presence. Pinotti’s argument is built step by step, moving from concrete examples (IKEA, VR plank) to philosophical analysis (phenomenology, telepresence) and historical analogies (bilocation, spiritualism). He emphasizes the pragmatic dimension of perception, following Merleau-Ponty’s idea of the virtual body as a system of possible actions, which provides a compelling bridge between classical phenomenology and modern technology. The illustrations are well-chosen and effectively support the thesis, though the talk is primarily theoretical and lacks empirical validation. The reasoning is coherent and the claims are carefully moderated, acknowledging the complexity of the issues.

Scientific Rigor, Source Quality, Title Accuracy

Pinotti references authoritative sources: Merleau-Ponty’s ‘Phenomenology of Perception’ (1945), Marvin Minsky’s ‘Telepresence’ (1980), and historical accounts of bilocation from religious texts and Yogananda’s autobiography. These are appropriate and accurately cited within the talk. The title of the video is broad, referencing the symposium name, but the actual content is a specific talk within that symposium. The description clarifies the context. Public comments are not analyzed because none were provided, so trends cannot be inferred.

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Title / Content Match

The video title refers to the 'Augmented Images' symposium, of which this talk is one component. The specific talk 'Immersion/Emersion' focuses on the polarity of here/there in AR and VR, which aligns with the symposium's theme but is narrower than the broad title. The name of the speaker and institution are accurate.

Quality & Reliability

8/10

The speaker is a professor of aesthetics and image theory with extensive publications. The talk is well-structured, referencing established philosophers (Husserl, Merleau-Ponty) and historical examples (Minsky, bilocation legends). No original empirical data is presented, but the theoretical framework is coherent and grounded in academic discourse.

Key Moments

Cited Sources

  • Phenomenology of Perception (1945) — Merleau-Ponty's work is central to the talk's argument about the virtual body and pragmatic perception.
  • Telepresence (1980) — Marvin Minsky's influential essay on remote control and sense of presence, cited in detail.
  • Autobiography of a Yogi (1946) — Yogananda's account of his guru's bilocation, used as an example of purported multi-location.

Concurring Sources

  • Phenomenology of Perception (Merleau-Ponty) — The concept of the virtual body is central to Pinotti's argument.

Contribution & Novelties

The talk offers a novel synthesis of phenomenological concepts (here/there, living body) with contemporary digital media studies, specifically AR and VR. It argues that these technologies equivocate the placement of the subject, introducing a tension between proximal (emersion) and distal (immersion) experiences. The historical comparison to bilocation and theological notions of multi-location provides an unexpected but illuminating perspective on our modern perceptions of virtual presence.

Pour aller plus loin :

120 words

Radar Profile

The scores show a very high quality of information (9) and good technical level (7), reflecting the theoretical depth and accessibility. The quantity of information is substantial (8) given the range of examples and references. Reliability is strong (8) due to the authoritative background and consistent reasoning. The overall profile is characteristic of a scholarly lecture that balances academic rigor with engaging illustrations.

Reliability 8/10